Strategy: Market orientation and continuous optimization of the value chain
Due to its holistic approach ranging from sustainable forest management and timber production to marketing, Precious Woods promotes certification of the whole chain of custody and complete traceability. The procurement of additional timber products for Precious Woods’ own trading focuses on forestry and processing companies that are also certified. Unknown new species of wood (called lesser-known species) are continuously tested and introduced on the market. For that purpose, Precious Woods examines applications for about 90 different timber species to satisfy customer and market demands and to enable sustainable economic management over the long term.